Turkish Tourism 2026: The Beginning of the Shift from Volume to Value
On the Threshold of a New Era: The Shift from Volume to Value Entering 2026, Turkish tourism has moved beyond its classic growth story. The success read through visitor numbers and occupancy rates for many years is now evaluated by a more sophisticated metric: the value created. Today, Turkey remains one of the world’s strongest […]
War Does Not Stop Tourism, It Changes Its Direction
As Luxury Demand Shifts, a New Space Opens for the Mid-Segment in Türkiye The biggest mistake in interpreting developments in the Middle East from a tourism perspective is viewing them as a story of contraction. However, the real picture for 2026 is much clearer: Demand is not falling. Demand is shifting. What we are seeing […]
Branded Residences A New Generation of Living and Investment from the Perspective of Prado Hospitality
Branded residences are a service- and experience-oriented living model that takes residential life beyond the traditional real estate concept. Associated with globally recognized brands, these projects offer not just a home, but a specific lifestyle, a standard of service, and a promise of quality. The fundamental reason for the rapid growth of this model in […]
Prado Hospitality Strategic Foresight Report – The 2035 Vision for Tourism
Prado Hospitality Strategic Foresight Report The 2035 Vision for Tourism As Prado Hospitality, we are closely monitoring the global dynamics shaping the future of tourism and proactively evaluating how the next decade will transform the sector. Tourism has now moved far beyond its classic boundaries, becoming a complex structure advancing at the intersection of environmental, […]
10 Steps to a Winning Hotel Business Plan & Investment Brief
1. Executive Summary and Mission Prado redefines modern urban hospitality. Here, the guest does not stay in a room but in an experience carefully crafted around the best side of the city. Luxury is no longer about display; it is elegance in simplicity, ease in technology, and sincerity in people. Mission:To combine contemporary design, local […]
Emre Sarıkaynak: Tech & AI in Hotel Openings
As an IT and Digital Solutions Consultant at Prado Hospitality, I have worked on the openings of many hotels and branded residences in Türkiye and abroad. In recent years, I have witnessed one of the biggest transformations in the industry: technology and IT infrastructure are no longer just supportive elements but have started to play […]
Canan Karslıoğlu: Prado Residences & Branded Living
In recent years, I have seen that the fastest-growing segment in the luxury market is branded residences. This trend is not just about buying a property but about investing in a branded lifestyle. With our Prado Residences brand, we have developed a model that meets and even exceeds these expectations. The concept of branded residences […]
Volkan Özdoğan: Local & Global Brands in Black Sea
While working as the Black Sea Regional Director at Prado Hospitality, I have seen that if managed correctly, the Black Sea can become one of Türkiye’s most sustainable destinations. However, when investing in hotels, residences and restaurants in the region, choosing the right brand plays a critical role. In this article, I share the advantages […]
Didem Taslan: Fashion & Lifestyle in Hotels & Residences
While working as a Lifestyle Consultant at Prado Hospitality, I have supported the opening of many hotels, residences and restaurants in Türkiye and abroad. My experience has shown this: fashion, lifestyle and style elements are not just decorative details; they are strategic factors that transform the guest and resident experience. If these elements are not […]
Anshuman Narayan: Pre-Opening GM & Successful Hotel Launch
As a pre-opening General Manager with Prado Hospitality, I have led hotel and branded residence launches across Turkey and internationally. What I have learnt is that a successful opening is not simply about “getting the doors open”. It is about aligning mission, market, operations, people, technology and finance in one critical path. Below I share, […]