Prado Hospitality combines global expertise with local insights to give investors and operators a 20-step roadmap for successfully opening hotels anywhere in the world.
1. Vision & Executive Summary: Define mission, vision, and a compelling investment summary.
2. Brand Story & Concept Development: Build a unique brand narrative and design the hotel concept.
3. Market & Destination Analysis: Evaluate demand sources, industry trends, and macro developments.
4. Target Guest Profile: Identify segments, demographics, and behavioral insights.
5. Competitive Analysis (SWOT): Assess competitors, gaps, opportunities, and risks.
6. Positioning & Pricing Strategy: Define market positioning and pricing framework.
7. Financial Planning (CapEx & OpEx): Detail investment and operating budgets with ROI projections.
8. Critical Path & Timeline: Plan construction, FF&E, IT integrations, and key opening milestones.
9. Organization & Human Resources: Build organizational structure, recruitment, and training plans.
10. Operational Standards (SOPs): Develop service protocols, supplier networks, and quality control systems.
11. Technology & Systems: Implement PMS, RMS, CRM, and digital tools to increase efficiency.
12. Revenue Management: Create segmentation, pricing strategy, and scenario-based plans.
13. Marketing & Public Relations: Develop brand campaigns, media strategies, and guest loyalty programs.
14. Distribution & Sales Channels: Optimize website, OTA, GDS, and channel mix.
15. Pre-Opening Activities: Organize photo and video shoots, sample rooms, and soft openings.
16. Licensing & Regulatory Compliance: Secure permits, certifications, safety, and environmental approvals.
17. Grand Opening Launch: Plan and execute opening ceremonies and brand activations.
18. Investor Reporting: Provide KPIs, ROI tracking, and structured performance reports.
19. Post-Opening Stabilization: Focus on revenue growth, guest feedback, and staff engagement.
20. Long-Term Sustainability & Exit Strategy: Implement ESG initiatives, mitigate risks, and prepare for growth or sale options.
The Prado Advantage
This 20-step roadmap doesn’t just open a hotel; it transforms it into a global brand. With Prado Hospitality, investors gain a powerful partner who manages every stage of the journey, from concept and launch to stability and long-term growth.
Special thanks to Mehmet Ferman DOĞAN for his insights and contributions.